a value proposition is a positioning statement. a value proposition is your chance to tell your target market what makes you better than everyone else. It's one of the best ways to make you stand out in the market.
Your brand color will be applied to your site, logo, Social profile, and any other collateral that you’re creating. Use colors to reflect your brand, even when they don’t involve any text on them. Use unique colors to increase your brand recognition.
Your business venture starts with choosing a brand name. It must be understandable and easy to memorize. Pick up a pen and piece of paper and brainstorm.
It's better to choose a descriptive brand name in advance. It saves you money on marketing. If your brand name is not articulate in describing you, work on a clear branding message instead.
Think of branding statements as branding taglines. It must be a snappy sentence. If it is long, It's boring, So Keep it short. 1 to 3 sentences will do. In a brand statement, you should offer people some value.
Businesses without a brand statement are vague and shapeless. Do not squander your money on aimless advertisements. You need to identify your target audience. It would help if you thought about your brand purpose.