Pricing
Do you struggle to get clients to recognize your business?
A brand is the perception and the reputation of a company. It makes it stand out from other companies with similar products or services. If you haven't done any branding, your business still has a brand. However, it may be completely different to how you intended to be seen.
In the market, reputable companies always win over all the clients. You need to build reputation to have a say in the market. If you constantly fail to get the attention of your audiece, you need to work on your brand.
Branding
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization. Customers are looking for a transparent wholesome experience. Branding is essential to create this experience.
What is a brand designer?
A brand designer is a creative expert who focuses on developing a brand and building reputation for your company or product. They use strategy to create the elements of your brand.
Brand designers are better equipped to develop a unique and recognizable visual style for your business in comparison to a graphic designer. have a deeper understanding about how brand design and business correlate. For example, how color theory and typography work to attract your ideal client.
Branding vs Marketing
Branding is different form marketing. branding is the identity of a company, and marketing is the tactics. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving brand goals.
What is a Brand Identity?
Brand Identity is the materials that support a brand, like a logo, tagline, visual design, or tone of voice. Brand identity is visible in social media captions, billboard color palettes, and the materials brands use in their packaging.
Companies that create strong brands know that their brand identity needs to live everywhere. This means that customers expect that your tone of voice is the same over email, your website, customer service, and every other touchpoint in your business.
Why Brand Identity is important?
A brand Identity makes your business memorable. Online shoppers do not have the luxury of touching and feeling the products they buy, so the visual experience is extremely important to them. Branding can be the deciding factor for consumers when they make a purchase decision.
Businesses with a clear brand, color palette, and imagery are seen as more trustworthy brands. You have the opportunity of shaping your customers expectations and creating a unique bond that goes beyond the buying-selling relationship.
Good branding is strategic and methodical. Ideally, you should have your brand strategy worked out before you launch your business. You don't need to look like you started your organisation yesterday. You want to look trustworthy and professional to your clients.
Business Roadmap
If you are starting your business from scratch. working with a grphic designer without Branding knowledge won't help you build reputation. For a startup, you definitely need a strategy in order to be stabiliedand prosper.
A great first impression
If you are in a competitive market, you experince the hardship of gettting the attention of your audience. Brand identity has a big important role in creating a great fist impression. Look fresh and trendy to conqure peole's heart and mind.
Gain people's loyalty
As a businessman you offer promises to people. When whole your enterprise is assocaited with your purpose and high goals, your audience gets on bord. A good brand identity evoke the customers emotion and creates lasting friendships.
Look established
Even if you’re new in the market, there’s no need to look like you launched yesterday. The suitable brand identity design can communicate stability, strentgh and longevity.
Why do I recommend working with a Brand designer with a graphic design background?
In addition to branding, a graphic designer can offer the services below:
- Social media banners and posts
- Presentation Graphics and Graphs
- Catalogs and leaflet
- Show stands
- Postcards and gift cards
- Buseinss stationaries, such as business cards
A graphic designer can provide you with a wide array of Graphic assets that you may need by which you can showcase your brand. There's a major difference in buying a £25 logo online and developing a brand identity. On balance, the best Brand designers are those with Graphic design expertise. Good designs can encourage customers to trust you, elevate your brand image and improve your reputation.
Why do I recommend working with a small team?
They are cheap
Agencies are so expensive. The average salary of in-house graphic designers is around $55,000. The most experienced and expert designers won't exceed $100,000 a year. Agencies need to earn more to pay for their bills and employees, so they charge twice or three times more than an in-house designer, but offer the same or even worse quality.
Daily & customized support
small team graphic designers are more flexible than agencies. For agencies, It's usually costly and time-intensive to customize your needs. Agencies abide by strict rules that they usually won't accept to break. Also, It's easy for in-house graphic designers to work across several departments and projects with ease.
Compelling quality
In-house designers mostly work with one client at a time. you experience better and easier communication with a solo designer. Obtaining a satisfactory testimonial is crucial for solo designers, so they tend to the go the extra mile to earn your satisfaction. On the other hand, It's easier for you to assess the skills of a solo designer rather than an agency since you are only dealing with one person in comparison to a big and complicated agency.
Approximate cost for various deigns
affecting factors on price are the scope of the project, the number of revisons, and the aptitude of the designer.
Standard Logo: $100-$300
Logo Design Pack: $200-$2000
Social Media Graphic: $50-$300
Social media Graphic Package: $500-$2,500
Basic website: $5000-$15,000
Landing Page: $600-$3,000
Business card: $50-$500
Brochure: $300-$2,000
Infographic: $200-$1,500
Illustration: $700-$4,000
This is a one-page cheatsheet that summarises everything about branding. It talks about what you should do in every stage of your branding. I you haven't read it yet, I recommend that you download it.
Pricing
Let's talk about how much a successful branding project costs. 72% of marketers believe that branded content is more impactful than advertising. 69% of marketers, on the other hand, believe that branding is superior to public relations and direct mail. It pays to spend money on your branding. but how much?
the average small business will spend $5,000-$20,000 USD on small business branding in 2023. A full branding package icludes a variety digital and print assets.
Freelance designers charge anywhere from $15 to $300 per hour based on their skills and experience. Branding packages will vary in price depending on the agency, and can cost anywhere between $5,000 to $250,000 depending on the size of the package.
Brand strategy pricing
Brand strategy is about the mission and the vision of your brand, the roadmap of your business venture, long-term plans, positioning against the competitors, designing emotions in communication with the target audience, brand’s voice and tone, and unique values. In brand strategy we design messages to communicate with our target audience in the best way. For brand strategy, Depending on how in-depth you want to go with competitor analysis, SEO audits, and focus groups, you can bank on spending anywhere between $2,500 to $50,000.
In a brand strategy we even may talk about a brand name. sometimes we need to talk about memorable, unique name that is available in the saturated market. The cost of naming your brand depends largely on if you’ll trademark your business, whether you sell locally, nationally, or internationally. Naming a business costs $2,000 to $4,000 USD in 2023.
Color palette
A color palette contains all the brand colors you use in your website design, product packaging, business stationary, social media, and promotional materials. We use colors to elicit emotional reponse in the from the members of your audience.
Brand typography
Typography refers to the overall appearance of your text. It determines what type of space your brand takes up in the world. when designing marketing assets, font size, text size, and text placement affects your marketing message.
Logo design
Logo is the summary of your whole brand. It acts as a mental trigger for the target audience. It reminds the target audience of everything they have learned from your brand.
The logo designing services on websites like 99designs and Fiverr start from as little as $50, which can be a decent branding cost for small startups. Branding agencies normally charge $2,500 to $9,000 for logo design.
Brand style guide
Brand style guide is a comprehensive manual to help maintain a comprehensive communication. It includes photography guidelines, rules for logo usage, typography instructions, grammar and word choice. Visual style guides are normally $2,500–$10,000 to produce.
Editorial Style Guide
An editorial style guide defines your brand’s editorial preferences and rules. Your internal team of writers and your copywriting marketing agency will need to know which formal style guide your brand uses (if any) so they can adhere to standard grammar, punctuation, and alphanumeric rules. . For example, does your brand use the Oxford Comma? Is the word SALE always uppercase and bolded in your content?
An editorial style guide contains: Grammar and punctuation ruls. Language preferences, Editorial tone variations,
An editorial style guide costs $2,000 to $5,000 USD.
Web design
Web design is a perfect place to establish your brand strategy. Website is usually the first touchpoint between the brand and its customer. Website helps you creating a perfect first impression. When reaching out a web designer, make sure he knows branding, so the final design introduces your best in the best way. The price range for a website is $3,500 to $150,000. A small business website costs $5,000 to $10,000 USD in 2023.
The more features you add, the more pages you have, and the more complex your requirement is, the higher the final cost will be.
Social media graphic
Social media posts must match other elements of your brand. It should be consistent with your business card, website, marketing campaign, and the decoration with your office. Social media assets can be video thumbnails, profile images,infographics, quote graphics, or any other social media templates.
Stationary
Busieness stationary is a perfect tool to present your brand personality. Stationary inclues a wide array of assets that are used to communicate. You can hand your business card out in a netwroking event, send gift cards to your audience via post, use cusome letterheads in personalized envelope for your invoices.
Side deck presentation template
Side deck presentations are branding assets to complete your branding kit. they include powerpoint presentation template, Stickers, email template, newsletter, illustrations and artworks in a way that they associate with your brand.
Packaging
Pricing depends on how many products you have and which packaging elements you require for each. Packaging is a perfect way to make a great influence on your target audience. Great branding must be accompanied by elegantly designed and inteligent packaging for product-based buisnesses to thrive. Packaging design costs $1,000 to $6,000 for: custom product packaging and custom shipping materials
Photography
If you want your audience to understand the details of the content in the photo, you need a phtography brand guideline. Photography brand kit includes tone, composition, color palette and ideas that associates with your brand personality.
You can spend $500 on a beater car that’ll hold you over for the next two months and possibly break down on you in the middle of the highway, or you can spend $450,000 on a top-of-the-line Rolls-Royce that will make you feel like you’re the king of the world when you drive it.
branding doesn’t happen overnight. It takes both time and effort to create an appealing visual identity for your company.
Overally this is the cost of a brand identity for companies with different sizes:
Solopreneur (100k – 500k annual revenue) $5,500 – $15,500
Small Business (500k – 1M annual revenue) $15,500 – $35,000
Medium-Sized Business (1M – 250M annual revenue) $35,000 – $75,000
Enterprise (250M+ annual revenue) $75,000 – $250,000
