What is Brand Statement and why is it important?

Branding statements are all the rage right now, be you a solo businessman or a large agency. Think of branding statements as branding taglines. It must be a snappy sentence. If it is long, It's boring, So Keep it short. 1 to 3 sentences will do. In a brand statement, you should offer people some value. It also should be relevant to your Brand name. I divide the brand statement into two sections: 1- Vision statement 2-Mission statement

Brand Vision Statement

'Vision statement' is the meaning and purpose of the business. It is the What, Where, or Whom you want the company to become in the long term. It is a long-term procedure for where the company is going. A vision statement should have the ability to encourage and motivate others around a notion or idea. Visions are evident, concise, and succinic.

Brand Mission statement

A mission statement, on the other hand, is used to elucidate the organization’s purpose for being, why it exists and the purpose it serves in the market. If the Vision was the What, Where, or Whom you want the company to become, the mission is Why the corporation exists and how to become what it wants to fulfill. it is the purpose, passion, or cause. 'mission statement' is more futuristic. The mission sets out the agenda for how it will accomplish the vision.

Core values

Core values are the set of guiding tenets and essential conceptions that enable a group of people to function together as a team and work towards a common business goal. Every member of the team bases their activities on these values. Companies without core values don't have a nice atmosphere for their employees.

Examples:

Tesla Vision – To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Tesla Mission – To accelerate the world’s transition to sustainable energy

Apple Vision – We believe that we are on the face of the earth to make great products, and that’s not changing.

Apple Mission – Bringing the best user experience to its customers through innovative hardware, software, and services.

All businesses must have a brand statement. A brand statement prepares guidance for what you want to achieve.

If you are looking to build out your Vision, Mission, and Core Values read my next article: "how to build a brand statement?" But for now, think about your brand statement: vision and mission. A brand statement is a way to make clients remember your brand name. Drop a comment and tell me what your brand statement is.