How to choose a Brand Name?

Brand identity is the picture of your company. It's how your audience visualizes you in their mind. Paint a perfect portrait of you. The first step to do it is to choose a proper Brand Name.

Your business venture starts with choosing a brand name. It must be understandable and easy to memorize. Pick up a pen and piece of paper and brainstorm. Put down any brand name that comes into your mind. Then narrow them down with the following tips:

1 Don't copy!

Imitating other businesses won't do any good. It would be best if you come across as unique and outstanding. Being similar to other companies remind your customers of other similar brands. Make sure the name you have in mind is not someone else's trademark.

Example: 'Crunch' is a distinctive brand that is totally incompatible with other fitness brand names.

2 Easy to spell

Your clients will search for your brand name on Google. You get lost in the bushy world of the internet if you choose difficult long words. People must talk about you, so go for a name that is easy to pronounce.

Example: 'boomboom' is a fitness brand name that is short, easy to spell, and easy to pronounce.

3 Convey a branding message

The first thing that gets your advertising message across is your brand name. Try to create a concept. Choose a meaningful name.

Example: 'planet fitness' declares that you offer a well-rounded fitness service.

4 Think about the story of your brand

People adore stories. Make up a brand tale and associate it with your brand name. Don't create a novel. Your story must be succinct. A paragraph would fulfill.

Example: 'Gym Heroes' is a brand name that can tell the story of winning championships in your organization.

Finally, get some feedback from your clients. Find your target audience on LinkedIn and carry out a survey. Ask them which of the brand names is best. Your potential client's viewpoint is what suits your business best.

If you wanted to chat about whether your brand name is proper, contact me or drop a comment to chat about it publicly. I'll be more than happy to oblige