You are reading this to learn how to market your Brand Name. First, you need to determine who your target market is, how they think, and how they make their choice. Then you should think about how can you get at them by establishing your brand strategy. What is the horizon of your business? You must have a clear business plan.
It's better to choose a descriptive brand name in advance. It saves you money on marketing. If your brand name is not articulate in describing you, work on a clear branding message instead.
Use your brand name to tell a story. Establish common experiences between people. Story-driven names use analogies and references. Nike and Amazon are two great examples of articulate and succinct stories.
Nike is the Greek goddess of victory. Amazon refers to the vastest forest on earth. From these metaphorical brand names, we can extract captivating stories. Nike's story leads us on a journey of victory—a powerful club for an athletic wear brand.
Amazon's metaphor name recites discovery and the endless, nourishing variety found in the rainforest.
Think about how you can come across as elegant the first time that your client sees you. What kind of first impression do you want to make? Are you fun, friendly, gentlemanly, or childish? The idea is to make a fantastic impression on the client in the first confrontation. I will introduce some tips on It in later articles.
Say welcome to [name of the agency], I'm phoning from [brand name]. Let them hear it as well as read it. You must utter your brand name vocally in your messages frequently.
Can you think of any other way to make your brand name stick in mind? I'll be more than happy to read your ideas. drop a comment below the article. If you wanted to talk about your own brand, contact me.